Tom Daley has been announced as Marks and Spencer's latest ambassador, starring in a new ad to promote the retailer's Percy Pig toys.

The British diver took to Instagram to announce the news, posting 'Who said pigs can’t fly?!...or at least fall with style! Super excited to introduce you to my new synchro partner, @offical_percypig. I am also very excited to join the @marksandspencer food team! Very grateful for their support on my Road to Tokyo! More to come soon…!'.